Located at www.printing.org/socialmediafieldguide, the online Field Guide offers printers a one-stop shop for expert insight, important links, and resources to get the most out of their social media efforts.

The website is maintained by Julie Shaffer, vice president, digital technologies, and Mary Garnett, executive vice president, authors of the recently released Social Media Field Guide. "New social media tools are being developed all the time and the current utilities are evolving at a rapid rate," Julie Shaffer says. "While the book covers the fundamentals and the core social media resources, the online field guide will provide users with insight into new developments as they occur."

To make the transition into social media easier for printers, the Social Media Field Guide Website gathers all the pertinent information and tips into one comprehensive site. In the "Field Notes" the blog Julie and Mary write about social media trends and share their experiences and knowledge as they dive deeper into the social media world. A social media RSS feed collects vital social media news and announcements from across the Web onto one easy-to-find page. There is also a "how-to tips" tab that links to tutorials to make the most of the top business-relevant social media platforms.

The Social Media Field Guide Website continues to grow with the content it covers. Printers looking to take advantage of social media should bookmark the social media field guide website and utilize this free resource from Printing Industries of America.
(photo: www.freedigitalphotos.net, photographer: renjith krishnan)