Digital technologies enable the creation of high-value printed products on-demand, in short runs and personalised from promotional items, transpromotional documents, photobooks and books to posters, fine art, wallpaper and vehicle and building wraps. Working with its partners, HP offers an expanding range of advanced workflows and web-to-print solutions to produce these new, enhanced printed products.

“Digital technology is about bringing things together,” said François Martin, worldwide Graphic Solutions Business marketing director, HP. “Applications and sectors that were once divided by their technologies are now converging through digital data handling and output solutions. At digi:media, HP and its partners are demonstrating a range of applications and output devices to show print service providers and their customers the business-building opportunities that are open to them.”

The HP SmartStream server and workflow portfolio offers flexibility for creating customisable, scalable solutions that address key market segments to achieve a streamlined, high-powered workflow from job creation to fulfillment. Using the powerful HP SmartStream Director server, HP partner RedTie (presented at a partner kiosk on the HP stand) offers a complete e-business solution that delivers variable data files to HP Indigo presses for a complete web-to-print workflow.

For commercial printing and publishing applications and photo-specialty products, the flagship HP Indigo 7500 Digital Press are printing a range of jobs demonstrating its capabilities. Commercial print, specialised promotional items and folding cartons utilising various substrates were among the items printed on the stand. Use was also made of HP Indigo White Ink, an essential colour for converters, and one that expands the possibilities for creative promotions.