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Match-Making for Brands

By Simon Eccles

Customers who have special house colours like to have them reproduced exactly the same everywhere. This tends to be a particularly big issue in digital packaging and label production, but it also matters for corporate work such as brochures and company reports which may be printed by general-purpose commercial printers. However, unless you tell it otherwise, a digital front end (DFE) /RIP will output each spot colour as a separate colour. If your press doesn’t have a spot colour facility, these need to be converted to process colours at some point in prepress. Nearly any DFE can take named spot colours (usually referenced by Pantone numbers), look them up in a table, and output separations as combinations of the printer’s own process colours – normally CMYK but sometimes with five, six or even seven colours.

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The Polish version was published in February 2020 issue of "Świat DRUKU".

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